Providing Innovative route to market solutions

Brands Africa Zimbabwe was established in 2011 and was a consolidation of several smaller distribution companies, namely I. Fintz (Personal and Homecare), Amakai (Beverage and Fine Food) & Brands Direct (Cosmetics). It is now one of the leading FMCG sales and distribution companies in Zimbabwe, with a well-deserved reputation for attention to detail, innovation and world-class service delivery.

Brands Africa represents both international and local principals exclusively and provides national distribution to all formal retail and wholesale chains as well as the informal sector.

Our merchandising team of 118 people services stores throughout Zimbabwe and a fleet of over 30 trucks ensure efficient distribution coverage nationally.  Brands Africa’s warehouses are located in Harare and Bulawayo and offer over 10,000m2 of ambient and temperature controlled storage space.


With over 35 leading principals, Brands Africa is one of Zimbabwe’s leading FMCG distributors.

Our Team

Johann Benadie
Managing Director

With 26 years FMCG experience, Johann has lived and worked in numerous countries across the world. He joined Brands Africa in 2016 after a successful 6 years as GM in Zambia with the AVI Group, managing the complexities of a multifaceted business, during which time volume and profitability quadrupled.

Praise Chikowore
Finance and Admin Executive

Bcompt (Accounting & Auditing)(Unisa); Msc Strategic Financial Management (Uni Derby); CMgr MCMI (UK). Praise has over 22 years experience, having started at Deloitte, she moved on to work in the freight forwarding, industrial and agricultural spares, and FMCG sectors. She joined Brands Africa in 2011

Janine Halsted
Divisional Commercial Executive

With over 30 years FMCG experience, Janine started her career as a Sales Representative and worked her way to Managing Director of a cosmetic manufacturing company.  She joined Brands Africa in 2013.  Consistency, strong ethics, determination, perseverance and compassion are her key attributes.  Her greatest achievement was to develop and launch a Natural Skin Care Range into the USA.

Joe Gomba
Operations Executive

With over 24 years of experience in marketing, sales, and operations in a number of industries ranging from Public service, Financial Services, Beverages, and FMCG.  Joe joined Brands Africa in 2016 as a sales manager before being promoted to Operations Executive.  Achievements include growing Bulawayo revenue, reduced stock losses by over 80%, reduced distribution and van sales costs while maintaining sales.

Contact Details

Harare Office

Stand Number 809
Prospect Industrial Park
Cranborne Avenue West

Tel: +263 86 77 00 4733

Bulawayo Office

20 Khami Road

Tel: +263 29 2881650 / 273369

Email: info@brandsafrica.co.zw